One thing that we have tried to make Pennsylvania Highways be is at the forefront of innovations of Internet technology. Recently, that technology is with the evolution of social media, or what was once referred to as “Web 2.0.” While we will be the first to admit that the site itself still has work to be done, it’s presence in social media has been extensive. Some of our social media channels have worked out well engaging with the public, such as Twitter and Facebook, and others not so much, such as Del.icio.us and Vimeo, have not.
One new social media outlet that has been talked about in recent time is Snapchat. It is similar to text messaging or instant messaging, except that the “snaps” you send someone automatically deletes itself after a period of time. Even with this limitation, businesses are jumping on the bandwagon and joining.
We figured we might as well jump on the bandwagon as well, but trying to navigate Snapchat is a little challenging. Businesses use it to advertise discount codes for their stores, share branded filters, or show “behind-the-scenes” activities. I doubt anyone wants to see me code pages or update content, so I guess it’ll be used to promote new construction projects. If you want to join us on the trip, just snap (see what I did there?) our snapcode below.